About seven out of ten Russians admit making impulsive purchases at least once a year, based on a study conducted by a life insurance company. A separate survey shows that a fifth of people buy on impulse every few months, while another fifth act on impulses every month. A smaller portion reports frequent spontaneous spending, and some try to keep it under control through budget awareness.
Experts recommend a proactive approach to money management. The first step is to plan the family budget with clear mandatory expenses in mind. Essentials such as utilities, phone and internet plans, school or preschool fees, loan payments, and other unavoidable costs should be identified first. When possible, it helps to set aside a portion of income for savings, providing a financial cushion for future needs and goals.
After covering fixed commitments, the next area to map out is discretionary spending. This includes gifts, holidays, meals out, and small treats. A practical method is to compare prices across online stores and take advantage of promotions, discounts, and cashback offers. Creating a concise shopping list helps prevent wandering into impulse buys and keeps spending aligned with priorities.
Before making a purchase, it is useful to pause and evaluate whether the item is truly necessary. Consider whether there is a similar, cheaper alternative that meets the same need. This pause can curb impulse spending and encourage smarter decisions that fit long term financial plans.
Economic factors such as currency stability can influence personal finances. When exchange rates are unpredictable, households may feel pressure to adjust budgets and reassess price sensitivity across typical purchases. Staying grounded in a budget and focusing on essential needs can help maintain financial balance during periods of market fluctuation.