“Business Time” stands as the first interactive online game crafted for entrepreneurs, launched in Russia through integration with the internet bank and the Alfa-Business app. The initiative was announced by Alfa-Bank’s press service, signaling a new way for business-minded users to engage with financial services while testing their knowledge. The game invites players to travel through the history of entrepreneurship in Russia and around the world, turning learning into a competitive challenge that blends education with entertainment.
Participants face a time-bound puzzle: arrange 10 historical events in chronological order within 200 seconds. Each business scenario has its own tempo, reflecting how different sectors move at their own pace. Those who reach the top of the leaderboard stand to win prizes, with daily attempts encouraged. The game is scheduled to run through October 31, offering a limited window during which entrepreneurs can test their recall of pivotal moments in business history while potentially earning money and points that contribute to their Alfa-Bank profile.
In describing the initiative, the bank’s leadership explained that it aligns with a broader strategy to support entrepreneurship. The objective is to provide entrepreneurs with the best possible conditions, including preferential tariffs and advantageous offers, while simultaneously funding important ventures through a dedicated development fund. The program also introduces nationwide Alpha Confu and ongoing technological solutions aimed at simplifying and modernizing business processes. The overarching message is clear: small enterprises are a serious and central part of the economy, and the bank intends to offer engaging ways to refresh knowledge, solve real business problems, and capture tangible rewards.
Officials emphasized that this marks the first game experience delivered directly within a mobile banking app and online banking platform. There is confidence that such activities could become a recurring feature, helping to fuse entertainment with practical financial tools for a growing entrepreneurial community.
Earlier industry coverage noted Alfa-Bank’s leadership in extending loans to entrepreneurs under the “umbrella” guarantees of SME Corporation during the first eight months of 2023. The bank reported signing more than 3.7 loan agreements guaranteed under this program, totaling over 43 billion rubles. This data underscores the bank’s role in supporting small and medium-sized enterprises as part of a broader national effort to stimulate enterprise growth and stability within the economy. [Source: Alfa-Bank press service]