Alfa-Bank has secured the role of title sponsor for the All-Russian Rhythmic Gymnastics Federation, signing a partnership that runs through 2024 and reinforces the bank’s ongoing commitment to backing the sports sector. The arrangement was disclosed by the bank’s press service as part of its broader sponsorship strategy.
Timur Zulkarnaev, head of Alfa-Bank’s commercial marketing division, highlighted that the collaboration with the Rhythmic Gymnastics Federation marks a significant step in the bank’s support for Russian athletes and the promotion of sport initiatives nationwide.
“Rhythmic gymnastics stands as a source of national pride,” Zulkarnaev stated. “Supporting athletes on their journey to high ambitions is a core priority for us.”
The bank announced its commitment to backing key competitions organized under the federation’s auspices, with the first event scheduled to begin on February 13. The initiative aims to amplify the visibility of the sport and to strengthen its competitive ecosystem across the country.
Dmitry Golovin, Executive Director of the All-Russian Rhythmic Gymnastics Federation, noted that the values of the federation and Alfa-Bank align closely, creating a foundation for cooperative growth.
“Our partnership is built on teamwork, reliability, and determination. We set ambitious goals and pursue them with discipline,” Golovin affirmed. “Together, we anticipate making a meaningful contribution to the development of one of Russia’s most beloved sports.”