Mobile operator Tele2 has announced a major rebranding and name change to t2. This is officially stated website companies.
Director General Anton Godovikov noted that the abandonment of the Tele2 brand was due to the fact that it was “already too tight.” The logo and corporate identity on the t2 website were also updated.
The license to use the Tele2 brand expires on December 31 this year. In autumn 2023, the Swedish company Tele2 Sverige AB, part of Tele2 AB, renewed this license.
“We did not renew the rights to use the existing Tele2 brand with the Swedes because we understand: this is already too much for us,” Godovikov told the newspaper in an interview. “Vedomosti”.
He added that the operator no longer considers it necessary to maintain an agreement with the Swedish side.
Tele2 began its operations in Russia in 2003. In 2013, the Swedish company sold its Russian division to the VTB group. Later, 50% of Tele2 Russia shares were transferred to investors. In 2020, Rostelecom became the only shareholder, purchasing a 55% stake from VTB Group. The operator currently operates in 69 regions of Russia and ranks third in the market in terms of the number of subscribers.
Previously Tele2 I’m prepared Cancel roaming in Crimea and Sevastopol.