In the first half of 2024, the consumption of natural coffee in Russia increased by 9% compared to the same period last year. The newspaper writes about this “News” Citing analysts at MAY.
Particularly impressive growth was observed in the online segment, where sales of natural coffee increased by more than 30%. At the same time, demand for instant coffee is growing at a less noticeable pace, by less than 5%.
Experts say that this trend may indicate a shift in Russian consumers’ preferences towards higher quality coffee. However, the growing popularity of natural coffee is due to the increasing prices of this product around the world.
At the beginning of July, due to the heat experienced in Southeast Asia in the second quarter of 2024 dead a sharp increase in world coffee prices. The cost of Robusta increased by 18.1% and the cost of Arabica by 20.6%. Arabica futures then reached a two-year high.
Formerly a nutritionist compared frequent coffee consumption on credit.