SberCeller will introduce a new approach to brand placement on Telegram that will combine branding and performance communication capabilities, said Christina Layus, SberCeller’s Director of Partnerships and Communication Development at the AdIndex City marketing communications conference.
He said the new concept reduces the possibility of audience loss due to high participation and interaction rates.
“The Brandformance-gram concept will allow SberCeller to create a new model of interaction with the audience, combining high-frequency communications and tactical solutions to reach the target audience,” he said.
Representatives of MegaMarket, Gazprombank, Vkusno i Tochka and Premier online cinema also spoke at the conference.