Major brewers plan to significantly increase the sales prices of their products. The newspaper writes about this “News” Referring to AKORT chairman Igor Karavaev.
“A number of major brewers are planning to increase selling prices by 8-15%,” he said.
Retailers are now analyzing the feasibility of such an increase.
The impact of any growth on retail will be gradual. “Networks try to broadcast price changes as smoothly as possible,” Karavaev explained.
According to regional media reports, we are talking about an increase in prices starting from April 1. The newspaper announced that market leaders Baltika and AB InBev Efes plan to increase their prices.
“The increase in sales prices of brewers is a natural process due to inflation, increasing prices of raw materials and logistics,” says CIFRRA director Vadim Drobiz. According to him, it is unlikely that retail prices will increase by more than 10% due to high competition in retail.
“Brewers are talking about rising prices for ingredients. For example, some types of malt will become scarce in Europe due to farmers’ protests,” says expert Evgeniy Kolotilov.
Alexander Stavtsev, head of WineRetail, believes that the increase is also due to losses in marketing budgets of international brands that previously offered deep discounts.
The expert believes that retailers will partially increase prices by focusing on competitors. The expert concluded that local craft breweries may not be affected by price increases from large companies.
Before that it was known in Russia still reducing alcohol consumption.
Previous Analyst appreciated The situation in prices in Russia.