Sber is not only the most expensive, but also one of the most experienced brands. Alexander Vedyakhin, First Deputy Chairman of the Board of Directors of Sberbank, stated this when announcing the winner of the Know Our Brands competition in the Grand Prix category.
It is stated that the competition was organized by the Strategic Initiatives Agency (ASI) for the second year in a row.
“Our brand has a history of over 180 years and I wish all the winners that their brands will last even longer. However, in order for the brand to always be relevant, it is necessary to follow technology. When we thought about candidacy, we wanted to combine a technology company on the one hand, and a company that cares about our future, our children, on the other,” said Vedyakhin.
The winner of the award was Dmitry Andreev, co-founder of the company Innovations for Children and creator of an interactive virtual space for children.
“It is very pleasing that Sber, who has contributed a lot to education, gave us this award. My company started with the birth of my first daughter and I now have five children. “It all started with my family and now we are changing the whole world,” he said.
As Sberbank announced, the bank donated advertising to Innovations for Children in all its ATMs.
“We will promote you on all our self-service devices, you will have a huge audience, we have about 108 million customers,” Vedyakhin added.
Let us also remind you that the “Know Ours” contest was organized by ASI to support promising domestic brands in Russia. The first competition was held in 2023 in the name of Russian President Vladimir Putin. Approximately 5 thousand participants attended.