The National Business Communication Efficiency Award will be given to the strongest teams of Russian agencies, brands and media working in the field of business communication. According to the Association of Communications Agencies of Russia (AKAR), which organizes the award, applications for the competition will be evaluated by representatives of market leading companies.
Thus, applications from the “External Communications” direction will be evaluated by 110 marketing, strategic development and customer service managers from leading Russian brands and agencies.
The winners of this blog will be selected by senior officials of well-known brands and companies in the media market, media experts, auditing and research organizations.
Experts include LSR Group Director of Information Policy and Corporate Communications Alexander Zilbert, M.Video-Eldorado Marketing and Digital Customer Experience Director Vasily Bolshakov, Sberbank Head of Advertising Products and Technologies Department Vladimir Mosin and others.
Organizers of the award say that the event attracts experts who build successful brands and teams every year. Therefore, not only winning or being shortlisted is prestigious, it is also a fact of participation.
According to jury member Oksana Trofimova, Marketing and Advertising Director of Samolet Group of Companies, “NPBC. Productivity” is a library of knowledge, a way to find interesting creative approaches and even collaborations.
At the same time, players of different levels also benefit from participation in the award, says Daria Shvedova, head of the EXEED digital projects group.
He noted that participation in the award is an important tool for leading companies to protect their image and confirm the professionalism of their employees.
Accepting applications will continue Until March 1.
The overall strategic partner of the award is the media holding company Rambler&Co.