MediaBrand Awards Ceremony to Be Held on November 20 at Yauza Palace
The annual MediaBrand awards ceremony is scheduled for November 20 and will take place on the Palace stage in Yauza, according to the event’s press service. Now in its twelfth edition, the ceremony brings together a broad cross-section of the industry, including federal and regional broadcasters, cable operators, thematic and satellite networks, media and internet projects, online cinemas, film studios, distribution companies, and other content producers. Advertising, creative and design agencies will also participate, reflecting the interconnected nature of modern media and the marketing communications ecosystem. The announcement underscores the ongoing importance of recognizing excellence across media brands, campaigns, and creative work as the industry continues to adapt to rapid technological change and evolving audience behaviors. The press service notes that the gathering spans multiple platforms and sectors, signaling broader industry attention and the event’s growing international resonance.
In 2024 the winners among 48 nominees will be celebrated in an updated format, featuring newly designed figurines that serve as the trophy for outstanding achievement. The change signals a refreshed emphasis on the award’s visual identity and the symbolic value of the statuette in a crowded market of posters, trailers, and creative concepts. Organizers describe the updated format as a way to enhance the ceremony’s impact while preserving the tradition of honoring excellence across diverse media ecosystems. This evolution aligns with the industry’s push toward more distinctive branding and memorable award moments that resonate with audiences across broadcast, streaming, and digital landscapes.
Participants will come from federal and regional TV channels, cable operators, thematic and satellite broadcasters, media and internet projects, online cinemas, film companies, distribution companies and other content producers, as well as advertising, creative and design agencies. The lineup reflects the cross-disciplinary collaboration that characterizes today’s media industry, where collaborations between content creators, marketers and design studios drive integrated campaigns and cross-platform storytelling. The presence of such a wide range of players underscores MediaBrand’s role as a unifying event that highlights excellence across production, distribution, marketing, and creative direction.
As stated in the press service of the award, competitive works are evaluated in two stages by the expert council and jury members. The shortlist will be announced in early November 2024, after which the jury will begin voting. This two-step approach is designed to ensure rigorous assessment across criteria such as originality, strategic impact, audience resonance, and production quality. The process also creates anticipation for cross-industry discussions and exchange of insights among leaders from broadcasting, cinema, digital platforms, and advertising.
“We all see how the creative industry is rapidly evolving, the media industry is growing, and content is getting better. But in this sea of projects, posters, trailers, and creative concepts, it’s harder to see what really stands out; The importance of marketing here is increasing day by day,” said Ruben Oganesyan, general producer of Sun TV channel and START executive producer for marketing and programming. His remarks reflect how marketers and content producers are aligning to deliver more impactful campaigns and how the award serves as a barometer for breakthrough work that rises above the noise.
According to him, the MediaBrand Award has long been a place where talented people working in media, marketing and creativity can receive the recognition they deserve. The event remains a milestone where cross-functional teams can showcase transformative projects that blend storytelling with strategic branding and media execution. This context resonates with audiences and professionals in North American markets that closely watch global industry awards for trends and best practices.
As the marketing director of Friday TV channel said, Artyom Gladchenko, there is now an increase in creativity in media marketing. He notes that competition is so high that brands are looking for new, sophisticated and non-obvious ways to promote themselves. The comments point to a broader shift toward innovative formats, data-driven insights, and experiential approaches that capture attention in crowded media environments.
Director of Content Marketing and Public Relations Wink Evgenia Melnikova described “MediaBrand” as one of the main awards of the industry. The description highlights the award’s standing as a benchmark for quality and a catalyst for accelerating professional development across the sector.
“We especially love it for its unpredictability, constant progression and opportunity to meet new talent. MediaBrand has grown to a truly large-scale event in the last year, and it seems to me that this is a good fit for that,” she said, underscoring the award’s dynamic trajectory and its role in connecting established leaders with emerging creators.
Let’s remember that the MediaBrand award was created in 2011 and is designed to improve the industry and establish professional standards in the industry. Since its inception, the award has been a touchstone for evaluating and elevating the blended disciplines of media, marketing, and creative services, helping set benchmarks that guide practice and ambition across regions.