Tatarstan-owned alcohol producer Tatspirtprom will spend 4 million rubles on the PR of its products with bloggers through the GetBlogger platform. In this respect reports “BUSINESS Online” with a link to the tender published on the government procurement website.
The company purchases a license that provides access to the GetBlogger software and hardware complex and is valid for one month. The agreement will be signed with Moscow-based Getblogger LLC.
GetBlogger is a platform for launching mass advertising campaigns with bloggers. With its help, bloggers can cooperate with advertisers and earn money from ads. Getblogger LLC was registered in Russia in September 2016.
At the end of January, Vedomosti cited a study by the Association of Bloggers and Agencies (ABA). reportedIt was stated that the top 10 Russian YouTube bloggers with the widest reach earned 1.2 billion rubles. In 2023, the income of dozens of popular Russian bloggers increased by 31% by 2022. In 2022, it reached 940 million rubles.
For example, the revenue of Wylsacom (Valentin Petukhov) increased by 21.5% to 288.6 million rubles, and the revenue of Vlad A4 (Vlad Bumaga), the leader of the children’s channel “A4”, increased by 78% to 218.8 million rubles.
Previously in Kazan was recorded increased business investment in online promotion.