The Sberbank pavilion at VDNKh was awarded for its contribution to the creation of a unique exhibition at the international exhibition and forum “Russia”. Sber press service reports this.
It was noted that the award was presented by the First Deputy Head of the Russian Presidential Administration, Sergei Kiriyenko.
Sber’s exhibition at VDNKh demonstrates how Sber’s products and services have been improving the lives of its customers and the country as a whole for decades.
As the bank explains, the exhibition consists of 10 halls, each dedicated to a specific topic. Here, guests will be able to get to know the historical and modern office, Sber’s home and health services, participate in interactive activities and attend lectures.
Moreover, all installations in the pavilion are built on the principle of multisensory: they affect the different senses of the exhibition visitors. One of the key elements is phygital (physical + digital), the tight integration of physical and digital worlds for the most immersive experience.
It is stated that all multimedia content of the pavilion was created using Sber artificial intelligence technologies (GigaChat service, Kandinsky neural network and others).
Let us remind you that the international exhibition and forum “Russia” will last on the territory of VDNKh until April 12, 2024. This is the first incident of this scale since the times of the USSR. Exhibition pavilions host cultural, entertainment and business events, concerts and educational projects.