Pavel Lyulin, Deputy Chairman of the Association of Shopping Centers (STC), said: RIA Real EstateManagers of Russian shopping centers consider the Maag brand, Zara’s successor, to be the biggest disappointment of the year.
“The biggest disappointment for the landlords was the sale and rebranding of the chain to Arab owners, followed by the opening of new Zara and other Inditex brands,” Lyulin said.
The main reasons for this are poor design of retail stores, small product range and poor advertising support.
In the anti-rating given to brands, Obuv (CCC) ranked second, while RE, SIN, CR, XC, MO took the third place, replacing Reserved, Cropp, House, Mohito and Sinsay. While the Motherbear brand (Mothercare) took the fourth place, McDonald’s successor “Delicious – period” took the fifth place.
At the same time, the same “Delicious era” also topped the top five rebrands. Rostics, which replaced KFC, is in second place, L’Occitane is in third, LPP brands are in fourth and Sneaker Box is in fifth place.
Before reportedSwedish developer Bonava has finally left Russia, he said.
Previously recognizedIt was stated that Russia’s third largest tobacco company was purchased by a UAE company.