Adidas and Reebok sportswear and sporting goods stores will open in Russia under the new ASP brand. This was announced by Ilya Komissarov, head of Lestate’s marketing department. “Kommersant”.
“Adidas and Reebok products will be sold in the new ASP network launched by Lestate, the distributor of Western sports brands. Accustomed to the high quality of Western brands, Russians are not ready to give up on them. “However, competition is increasing due to the concentration of domestic players in the sports equipment segment,” he said.
The senior manager announced that the opening of the first store will take place this week in the Belaya Dacha store in Moscow. The number of ASP stores is still debated. Komissarov noted that the retail network will expand gradually.
Previously Mash Telegram channel was owned by Adidas plans to continue Delivery of clothes to Russia after December 7th.
Previously, the majority of Russians reported that: not waiting The return of Western brands.