According to the company’s press service, MegaFon will start selling mobile electronic products in 12 categories under its own Stellarway brand.
MegaFon will produce more than 100 products under the Stellarway brand in all popular categories: protective glass, batteries, wired and wireless headsets, adapters, data cables, etc. Wireless chargers for Apple Watch and MagSafe cases will also be available.
MegaFon expects Stellarway products to account for 50% of sales of all accessories in the combined retail network by the end of 2024. According to company analysts, the launch of its own brand will increase accessory sales by approximately 25% next year.
“The actively developing market for mobile electronics is now flooded with No Name products and can be difficult for buyers to navigate. Having our own Stellarway brand will allow us to control production and the entire supply chain. This will make it possible to guarantee the quality of our products,” said MegaFon David Borzilov, director of strategy and sales development department.