According to the bank’s press service, Sber won the national award “Brand of the Year in Russia – 2023” in the categories “Financial Services” and “Educational Services”.
In the “Financial Services” category, the award jury greatly appreciated the bank’s people-oriented approach, reputation, service quality, and achievements in technology and sustainable development.
“Today, Sber operates under the love brand concept, which implies customer orientation and new approaches to working with customers at all levels of interaction,” the bank said.
According to the Global Most Valuable B2B Brands Index rating of the international firm Brand Finance, Sber ranked 5th among all companies on the planet in terms of brand strength in 2022. And among banks by this criterion Sber became the best in the world. According to the Brand Finance report, Sber ranked first among European banks in terms of brand strength and fourth in terms of value in 2023.
The winner in the “Educational Services” category was Sber’s educational project “School 21”, which offers candidates over the age of 18 the opportunity to gain a free profession in the field of informatics.
Sberbank said that the peer-to-peer methodology is used in the training of participants only in the case of individual or collective work on projects, without mentors, lectures or assessments. Each participant creates a training program suitable for him/her. However, school campuses are open 24/7.
Let us remind you that the national “Brand of the Year in Russia” award is a competition for all Russian companies that want to provide quality service in the market and further develop their own brand.