According to the bank’s press service, Sber occupies a leading position in the European rating of all banks in terms of brand strength. Among companies from different sectors represented on the list, Sber ranks 7th with an index of 88.2, ahead of Michelin, Lamborghini and Rolex.
Despite anti-Russian sanctions and widespread cancellation culture, it was noted that Sber ranked 4th among European banks in terms of value, ahead of HSBC, Santander and Barclays. Additionally, Sber ranked 37th in the prestigious Brand Finance Europe 500 2023 ranking, making it among the 40 most valuable brands in Europe.
“As the Brand Finance report shows, despite the challenging conditions in foreign markets, the Russian bank demonstrates impressive financial results, develops innovative products and first-class services and maintains the trust of more than 110 million private and corporate customers, maintaining its top positions in Europe,” the bank said in a statement. “The most valuable and powerful brands of Turkey” was stated.
Let us remind you that Brand Finance is a leading international consultancy company in the field of brand valuation, with offices in 20 countries. Brand Strength is calculated using the Balanced Scorecard and expresses how effectively a company invests in its brand, improves brand awareness, reputation, customer loyalty and successfully runs its business.