Kommersant: Jacobs coffee maker may refuse to use that name in Russia 09:26

Dutch JDE Peet’s, which produces coffee under the concern Jacobs brand, may rename its products on the Russian market to simplify its promotion. writes about it “Kommersant”.

It was noted that Monarch and Milicano were considered as new brand names.

It was announced that the final decision on changing the name of the company has not been made yet.

According to one of the people interviewed by the newspapers, the refusal to use the international brand in the name could give local businesses more opportunities to promote their products in the Russian market.

According to sources, the Russian structure of the concern Tchibo GmbH may also rename Tchibo as Gold.

Previously, 43% of Russians acceptedthey cannot go a day without a cup of coffee (or even a few), while another 42% drink coffee periodically as needed. Such data was obtained during the joint work of the online health management service Budu and the Research Center Zarplaty.ru.



Source: Gazeta

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