The restarting of the Russian-American dialogue was launched by Hyundai, Genesis and Kia brands, which has the likelihood of continuing to work in Russia. reported South Korean Agency Yonhap.
“The number of estimates in the case of peace in Ukraine increases Hyundai Motors will probably buy the plant sold (now belongs to Agr Holding.
He also speaks in favor of this estimation and Re -registration Hyundai’s brand in Russia in 2024. Automatic control press service, “nothing has been approved yet,” he said.
Ransom right
Hyundai factory since 2010 He works in St. Petersburg. The production capacity has made it possible to produce approximately 200 thousand cars per year. Before the end of production in 2022, Hyundai Creta and Solaris, Kia Rio and Rio X-line models were produced on this site. Then two years are simple in the business.
At the end of 2023, Hyundai concern sold the existence of production to the legal organization of Russia’s Art-Finance LLC-agr mother company symbolic 10 thousand rubles.
At the same time the brand left Reverse ransom optionIt is valid for two years, so until the end of this year. Later, the factory began to produce cars of the new Solaris brand, where the popular models of Hyundai and Kia are hidden. It was decided to collect them from the remaining engineering equipment.
Chery goes to Kaluga
For the Hyundai motor group, the situation is complex because the interest in the assets of Agr Holding is shown with a large Chinese automobile concert. In 2023, AGR became the owner of the former Volkswagen factory in Kaluga – and now it is scheduled to produce Cher’s models under the Tiremet Camouflage brand. This was announced by the former headings of Oleg Moseev Association.
According to him, the Russian owner of the AGR Automotive Group facility is already Accepted With dealers about the distribution of Chinese cars to be mounted in agr plants. The partnership includes the change of 49% of the Cheri Automobiles LLC shares with 49% AGR.
The former owner of the Hyundai facility claimed to be St. It is still unknown whether the process in St. Petersburg will enter. Cher’s Kaluga Facility is assumed to be interested in obtaining Volkswagen’s share – because German concerns are separated from the production area, selling their shares without the possibility of reverse fire. According to Moseev, taking stocks will allow the Chinese brand to gain a basis in the domestic market and protect it from possible sanctions for the work in Russia.
Mounting Conveyor at the former Hyundai Motor Manoufacting Russian facility in St. Petersburg
Alexey Danichev/Ria Novosti
“AGR” Company’s press service, Chery to comment on the messages about potential transactions and St. He refused to discuss the fate of his existence in St. Petersburg.
“We do not comment on the rumors. Tiremet is a new Russian brand created by various technological partners for AGR and especially the Russian market. ”
Hyundai will be difficult
According to experts participating in the survey by Gazeta.ru, Hyundai is interested in the return of the Russian facility, but the company will face a number of difficulties in the market.
“The chance of the facility is very great, because the domestic market was very important for Hyundai. In the Russian Federation, the company sold about 9% of global sales, and 22% of the Russian market formed Hyundai and Kia. Although the Koreans can prove that there are no impossible tasks for them, it will be difficult to return to the previous indicator. ”
Authorized, a Korean company, similar models continue to work and producing the Russian Federation will not be difficult to equalize the facility, he added. The manufacturer also maintained satisfactory relationships with dealers and consumers by continuing the warranty service. Moseev said that another important factor was a loyal attitude of the manufacturer to parallel imports.
Worker, St. The former Hyundai Motor Manoufactoring Russian Facility in St. Petersburg was located in the vehicle where the assembly conveyor is located
Alexey Danichev/Ria Novosti
If Autoexpert returns with Hyundai and Kia’s Solaris, Rio and Creta models, they are sure that they will quickly take a significant part of the Russian market.
However, the manufacturer will have to take into account the new rules of the game to be established by the Russian government, and the manager of the automarketologist Tatyana Akimova was convinced.
“Hyundai will need an agreement with the Russian officials to use his right to return. A revision of the transaction and the change in the price will be followed. For this reason
Hyundai’s return to Russian affairs cannot be called an easy job.
There are a number of conditions to complicate this process, but the plant is working, the capacities remain, which is a positive factor for the restarting. ”
Old Hyundai Motor Manoufacturing Russian Plant in St. Petersburg
Peter Kovalev/TASS
A desire to save the plant Koreans may not be enough, the government or the Russian Ministry of Industry and Trade GO -AHEAD, Editor -Ahead -Drive “Drive” Maxim Kadakov warned. Emin: In Russia, plants are not simply sold and are not purchased back.
“We can safely assume that some conditions will be presented to the Koreans. For example, the participation of a Russian beneficiary, some of them are common with a certain stock package. It is possible to nominate technical documentation conditions for future models. ”
Moseev also suggested that Russian officials would ask Hyundai that the facility would take a common Russian partner. In the future, this will avoid the risk of fully stopping the work of the enterprises that occur after the launch of Western sanctions.
Tatyana Akimova said that Hyundai’s final decision would depend on the results of the negotiations between Russia and US presidents. The expert believes that the Korean company will wait for “go -ahead ın by Americans.
Competitors will be against this
Yonhap Korean Agency believes that Hyundai engine will be difficult to win the old positions that have already occupied Chinese automatic brands in Russia.
Moseev said Hyundai’s official sales will create difficulties for domestic producers. Before the separation of the Koreans, Solaris and Rio remembered that Avtovaz, who competed with Lada Vesta car, seriously complicated his life.
“If you think of other segments, the interests of the Chinese will be stronger. For this reason Hyundai’s return can wash brands from the market selling less cars from PRC. As a result, this will greatly improve this Russian market. ”
Hyundai has not been in the Russian market for three years, but during this time, Chinese automobile companies occupied approximately 60% of the market for new cars, from the automatic market to Tatyana Akimova.
“These companies will not give their shares so easily to Koreans,” he said.
If it returns to Russia, according to the “automarketologist ,, Hyundai will not be able to reach the indicator quickly in 15% of the market – even if it is completely localized, it cannot be reached in a short time.
Even the Japanese companies in the Russian market will not be satisfied with the new competitors, but Maxim Kadakov accepted “driving”, although not traditional to consider them. According to him, Hyundai’s power in Russia is that this brand has many loyal customers. As a result, many things will depend on prices – the expert is clear that cars should not be more expensive than China.
What are you thinking?
Source: Gazeta
Anika Rood is an author at “Social Bites”. She is an automobile enthusiast who writes about the latest developments and news in the automobile industry. With a deep understanding of the latest technologies and a passion for writing, Anika provides insightful and engaging articles that keep her readers informed and up-to-date on the latest happenings in the world of automobiles.