“Khan to them”: Swm Chinese automobile company is selling suits and sells to the remains of cars in Russia, China SWM Automobile brand can be separated from Russia 01/31/2025, 18:37

In his statement to Gazeta.ru, the SWM automobile brand (belonging to the Chinese Shineray group) stopped depositing money in Russia.

“A Khan in any way to them. They do not carry out any marketing activities for at least 8 months – everyone is frozen. They thought they would enter the market with the help of casting, but it only works in “price – quality ..

According to him, the SWM strategy was losing in a very competitive Russian market, where consumers were very interested in the quality of cars, especially in relation to Chinese brands. He added his interlocutor.

Representatives of the dealer community confirmed that Gazeta.ru has accepted in warehouses since 2023. Due to low demand for this brand, it is not possible to find customers.

Great debt

From the Arbitration Court of Arbitration Works, as follows, Eastern Wind Russian (distributor SWM) marketing owed 88.6 million rubles to the other sides. The LLC Vostok Russian case filled the Lyon Communicheyshnes LLC regarding the local speech advertising agency.

SWM cars began to gather in April 2023, Kaliningrad Factory “Avtotor”.

On the conveyor We got up At the same time, the three brand model is medium -sized SWM G01 Crossover, SWM G01F Crossover and SWM G05 Pro Full -boys Crossover.

Later, when it reaches the necessary production volumes for this, a gradual transition to the production of SWM cars in a full cycle: Source, assembly and picture.

In July 2024, the distributor of the “East Wind Russian” company SWM, announced The emergence of a new G03 model in Russia, but they never saw it on sale.

SWM brand was sold in Russia in 2024 1738 CarOnly 2% more than 2023, Avtostat information data. The best sales model was the front -wheel drive crossover SWM G01F (1456).

Evacuation

At the end of this January, SWM has sharply reduced prices for cars. According to “automatic irrigation of the day”, discounts depending on the model, To reach One third of the price tag (34%). Therefore, the most affordable SWM G01 transition price is 579.5-626.6 thousand rubles, depending on the configuration, the current price of the price list is 1.78 million rubles to 2 million rubles to 2 million rubles. In SWM G01F, prices fell to 458.5-764.4 thousand rubles-1,67-2.2 million rubles.

The SWM G05 PRO discount was 753.6 – 866.5 thousand rubles.

As of January 31, 2025, the automobiles of 2023 are offered for 1.58-1.72 million rubles and 2024 of 2024 of 2024.

According to the official SWM website, dealers have stocks in Russia 429 SWM Passing Three ModelsAnd each of them has no transportation vehicles produced in 2023.

The two SWM dealers in Moscow, in which a SWM G01F Crossover purchasing issue, made sure that there were “fresh” cars published in 2024 summer and autumn (including November). In 2025, he added that there were no new SWM receipts.

Everyone denies

Ototor facility informed the newspaper. SWM automobile production continues.

“Currently, SWM models are produced at the G05 factory in Kaliningrad. The production of G01 and G01F models is also planned. In addition, the restyled versions of these models are planned throughout the year. Cars with an updated design will be available in July 2025. ”

This year, they stressed that the Kaliningrad conveyor is planned to start the installation of the new fourth model of the SWM brand line, which is currently certified. All obligations within the warranty service are fully protected.

Fault

In the mid -January, in the Russian market, SWM will be pitifully announced Nikolai Ivanov is the Director of Rolf New Cars Department. He called this brand with the photon and Kaiyi brands, the exit candidates.

According to Ivanov, especially due to low demand for cars, dealers have to artificially underestimate prices to sell them, which leads to losses.

Experts participating in the survey by Gazeta.ru believe that the SWM brand came before its future in the Russian market.

“The lack of marketing activities and large cars, SWM, shows that SWM can leave the Russian market in 2025,” Russian Automobile Dealers Association Oleg Moseyev Gazete.

He said that SWM is not in the Russian market and that the Moseev project called it “initially unfortunate”.

“At first Obukhov tried to join them, then taken by Avtotor. As a result, sales are completely funny. I understand that there are constant losses in this brand [у дилеров]”, – Moseev said.

It is possible to make the final decision on the rejection of the SWM brand yet. However, he believes that the possibility of realization soon is very large.

Orum I think everything will be decided this year, M says Moseev.

The SWM brand may disappear from the Russian market, and accepts the editor of the magazine to Maxim Kadakov behind the steering wheel “.

“Don’t expect SWM to something magical. These cars were not very clear for Russian customers. They were not better and worse than other Chinese cars, but they did not convey their features to buyers, they knew very little about the brand. ”Kadakov in his interview with Gazeta.

Authorized is very difficult to compete with the leading Chinese brands that capture the Russian market. It is impossible to judge that high -quality SWM vehicles are caused by very low sales and operations. Kadakov emphasized that SWM is smaller than Chinese standards and that the fate of the brand in Russia is in the hands of the leadership of the head office on PRC.

“According to the law, the distributor should provide repair and spare parts for 10 years, but it is uncertain, as there is. We know both positive and negative examples. ”

What are you thinking?

In the near future, China SWM brand can leave Russia. The Russian representative’s marketing activity stopped in the middle of -204, and the advertising agency filed a lawsuit against the car for about 90 million rubles. Now SWM is trying to quickly empty the warehouses by announcing unprecedented discounts up to 34%. Learn more – in the “Gazeta.ru” material.



Source: Gazeta

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