Ferrari plans to artificially limit circulation of its first crossover

Ferrari will limit its first Purosangue crossover and will not follow in the footsteps of rivals Lamborghini and Porsche, which doubled their sales after introducing the crossovers. informs Automotive News Europe.

“On average, Purosangue will account for no more than 20 percent of the company’s sales,” said Ferrari marketing director Enrico Galliera. Said.

The top manager sees the increased crossover demand as a problem for the company, albeit positively.

Ferrari’s first crossover, the Purosangue, will be officially unveiled in September and sales are expected to begin in early 2023. It is already known that the car will receive a traditional V12 engine for the Italian brand. At the same time, representatives of the Italian brand do not want to follow the path of Porsche and Lamborghini, whose circulation doubled after the release of the Cayenne and Urus crossovers. In 2021, Cayenne and Macan accounted for 57% of Porsche sales. The Urus’ share in Lamborghini’s circulation was 60% at the end of the year.

“We don’t want to double our volumes,” said Ferrari CEO Benedetto Vigno.

Source: Gazeta


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