SberAuto studied car sales in 2022 and paid special attention to their color palette. It is noteworthy that the tastes of car buyers have changed somewhat.
In addition, it appears that the brand of the car has a major influence on the choice of color. For example, Russian cars are often chosen in unobtrusive gray.
In first place was white, which was chosen by 15% of buyers. It should be noted that cars of this color, which do not require additional payments, are purchased by taxi companies and car sharing companies. Subsequently, the body is covered with a foil of yellow or another color with advertising.
The second place is taken by black and gray colors, which were chosen by 14% of car buyers. Silver and dark blue round out the top three – each representing 10% of buyers.
Also in the top 5 were beige and red, each with nearly 10% fans, and the once-popular brown with 8%.
Sixth place is shared by orange and green (4%), blue (3%) is seventh, followed by purple (2%), and purple, yellow and gold are ninth and tenth by slim margins.
Most often, domestic cars are bought and ordered in gray colors. Buyers prefer Chinese cars in white (25%) or black (20%).
The researchers also noticed that price also influences the preferred color of the car. Cheap models up to 1.5 million rubles, writes RG, are more often sold in black, white and silver colors. Cars from 3 million rubles are already offered in blue, red, green and brown.
Source: Z R
Anika Rood is an author at “Social Bites”. She is an automobile enthusiast who writes about the latest developments and news in the automobile industry. With a deep understanding of the latest technologies and a passion for writing, Anika provides insightful and engaging articles that keep her readers informed and up-to-date on the latest happenings in the world of automobiles.