The Za Rulem video channel celebrated a decade of online presence, having been registered on April 2, 2012.
Over ten years, the channel has amassed hundreds of millions of views, with tens of millions of views added in recent years and a steady growth in viewership through 2021 and beyond.
Subscribers now exceed eight hundred thousand and continue to rise daily, collectively watching countless hours of the series Behind the Wheel in recent years.
How does one become a millionaire on YouTube? The success stories come from the heroes of the popular videos in Behind the Wheel, which have drawn millions of views, tens of thousands of likes, and thousands of comments.
Recipe #1 (from the 2022 Bronze Medalist): Make It Easier
Consider the Lada Granta, a model that lacked certain optional equipment due to sanctions yet still delivers on the road. The review and revision of the simplified Granta model has drawn substantial engagement since it was published on June 16, 2022, with over a million views reported to date.
Recipe #2 (from the Silver Medalist): Grow Beyond Yourself
Take the Niva example with seating for nine and cargo capabilities in the Grants line. Since publication on October 26, 2022, this video has generated millions of views, signaling strong audience interest.
Recipe #3 (from the Absolute Champion): Speed Up
The Moskvich plant revival offers a striking case of rapid production. Since its publication on November 24, 2022, a video showing how Moskvich 3 serial crossovers are assembled has attracted nearly four million views, placing it among the channel’s top performers of the decade and matching notable features like the Range Rover and a 2021 report on the Aurus Senate limousine.
Millionaires and Candidates
The lineup is varied. Examples include the Tourist from Hungary Ikarus 250, the refreshed Vesta, the Iranian Tara sedan, and the classic Moskvich-415C — a Soviet jeep that aimed to become a Niva but couldn’t, along with a 90-horsepower Grants engine. Behind the Wheel maintains a presence across multiple social networks, offering readers and viewers the chance to engage in whichever platform they prefer.
Readers can explore current publications on their preferred site, spending as little time as possible while staying informed.
Riding on Social Media
| Yandex.Zen | zen.yandex.ru/zr.ru |
|---|---|
| In contact with | vk.com/zonline |
| Classmates | ok.ru/zrmag |
| YouTube | youtube.com/user/tvzru |
| rutube | rutube.ru/channel/23877543/ |
“Ride” in Messengers
| Telegram | t.me/zr_ru |
|---|---|
| Viber | vb.me/zonline |
- Details regarding driving after social events are available on related pages.
Vote – Win Lada
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As a thank you for taking part, a prize draw will be held among questionnaire participants. There is a chance for everyone who completes the survey by a specified date.