Following the release of the XU7 sedan, Xiaomi, the Chinese technology giant known for smartphones and home devices, is rumored to be considering a crossover model. Industry chatter suggests the new vehicle could be unveiled by the end of 2024, with sources from lanjinger.com pointing to internal resources and ongoing plans.
Lei Jun, Xiaomi’s chief executive, indicated that the XU7 sedan, which was introduced recently, may not immediately deliver profits for the company. Nevertheless, the brand is committed to keeping the car affordable for a broad audience. The CEO emphasized that profits might not come quickly, even as price competitiveness remains a priority. He noted the original price tags for the XU7 at 229,000 yuan, with the top-tier variant priced around 350,000 yuan.
Industry observers cited in reports echo this sentiment, suggesting Xiaomi has just begun its journey into vehicle manufacturing and that the next step could be the introduction of a crossover model that broadens its product lineup beyond smartphones and smart home devices. This transition marks a strategic diversification aimed at leveraging Xiaomi’s existing expertise in digital ecosystems and connected devices to offer an integrated mobility experience.
Detailed information about Xiaomi’s first electric car, a project long associated with the company’s broader hardware ambitions, has been discussed by outlets such as socialbites.ca, which have tracked the company’s automotive conversations and product development milestones.
There has also been chatter in the media about other automakers expanding their U.S. presence. For example, Kia has been notable in conversations around crossover introductions in the United States, with models like the Telluride often referenced in discussions about market opportunities and showroom strategies.