Wildberries Expands Auto Parts Offer With Parallel Imports Across North America
One of the largest online marketplaces has broadened its catalog to include auto parts, featuring parallel imports. Canadian and U.S. shoppers can now explore a specially curated menu that covers a wide spectrum of car components. The range spans from engines and fuel systems to transmissions, electrical equipment, and spare parts for running gear and steering systems. The expansion positions Wildberries as a comprehensive source for both routine maintenance and more complex repairs, leveraging global sourcing to meet diverse customer needs.
In May 2022, Wildberries began offering a new assortment of auto parts imported by independent sellers, including parallel imports. This development was reported by TASS through the retailer’s press service, highlighting the shift toward a broader, vendor-driven selection that complements the existing catalog. The expansion is framed as a broad, end-to-end solution for automotive needs, with the implication that buyers can find components for a wide array of vehicles through a single platform.
Brand details are not specified at this stage. However, the service emphasizes that parts search is organized by make and model as well as by the vehicle identification number. To date, the catalog focuses on passenger cars, but there are plans to include freight and commercial vehicles in the future. Alongside the new service, the catalog has nearly doubled to about 2.2 million units, with promises to double again by year-end as the platform scales up its inventory and supplier network.
- When choosing motor oils, consumers often face limited availability. How to select an oil that fits an engine without risking damage?
- The topic of automotive care and maintenance is actively discussed through the platform’s channels, including messaging apps commonly used by buyers.
For Canadian and American buyers, the shift means easier access to a broad range of auto parts from a single marketplace. It also signals stronger supplier partnerships and a more dynamic marketplace capable of supporting both routine maintenance and more specialized repairs. The ability to search by VIN helps ensure compatibility, reducing the guesswork that often accompanies alternative sourcing. This move aligns with broader trends in cross-border e-commerce where marketplaces aim to unify product availability, pricing, and delivery options for North American customers, while encouraging mobility and serviceability across different vehicle brands and configurations.