The German automaker Volkswagen has unveiled the refreshed Touareg, bringing a refreshed look and updated tech to this mid-size SUV. Motor1.com has the first look at the changes, signaling Volkswagen’s commitment to keeping the Touareg competitive in a crowded premium crossover segment.
At the front, the Touareg gains the new IQ.Light HD matrix headlights, a modern signature that promises sharper illumination and improved visibility in various driving conditions. The rear end receives a striking update as well, with a glowing Volkswagen logo integrated into the tailgate and a revised taillight shape that adds a touch of contemporary flair while maintaining the model’s recognizable silhouette.
Inside, the cabin is upgraded with a more sophisticated digital experience. A digital instrument cluster now comes standard, complemented by the Discover Pro Max infotainment system. This pairing aims to deliver quicker responses, clearer graphics, and a more seamless interface for navigation, media, and vehicle settings, all while reducing the learning curve for new owners.
Powertrain options remain diverse, reflecting a mix of efficiency and performance. Buyers can choose from two turbodiesel engines and two plug-in hybrid systems in addition to the familiar turbocharged petrol engine. The drivetrain is paired with an eight-speed automatic transmission and Volkswagen’s 4Motion all-wheel-drive system, which helps enhance traction and stability across varying road surfaces and weather conditions.
Marketing and sales calendars place the updated Touareg on the market for the 2024 model year, with deliveries expected to begin on May 25. The refreshed model aligns with Volkswagen’s broader strategy to refresh its lineup with enhanced technology, refined driving dynamics, and modern design cues that appeal to premium SUV buyers in North America and beyond.
In related industry news, there have been other updates planned for 2024, including announcements about new powertrain options from other manufacturers in the region. For instance, discussions have circulated about Lada expanding its line with an updated model featuring natural gas propulsion, illustrating the broader trend toward alternative fuels alongside traditional internal combustion powertrains and plug-in hybrids.