Volkswagen began selling the ID.7 Vizzion electric sedan in China, but early demand was notably sparse. In the first three days, only about 300 customers placed orders for the model. This takeaway comes from reports cited by CarNewsChina, which referenced CarFans for additional context.
Industry analysts noted that even though the ID.7 Vizzion carries a price tag in China that is roughly 50% lower than its European counterpart, many potential buyers were deterred by what they perceived as a high total cost of ownership. Showroom visits highlighted an appealingly spacious interior, yet prospective buyers balked at the extra cost for essential features such as heated seats and other recommended trim levels.
The current price point for the ID.7 Vizzion in China stands at 237.7 thousand yuan (about 3 million rubles at the exchange rate reported at the time). The limited interest in this model is partly attributed to a broader lineup of more affordable competitors around 200 thousand yuan, including Zeekr 007, BYD Seal, BYD Han, Neta S, Rising F7, Leapmotor C01, Tesla Model 3, and others.
Analysts note that roughly 90% of those who showed interest were men around the age of 40, often viewing the ID.7 Vizzion as a second car for the family. Volkswagen’s earlier attempt with another electric model in China, the ID.3 hatchback, is singled out as an example where aggressive price cuts were required to lift sales.
Branding the ID.7 Vizzion under the Passat name signals its role as the electric successor to the conventional sedan. The vehicle is equipped with a 204-horsepower electric motor and delivers an estimated driving range of about 700 kilometers per charge. These specifications position it as a long-range option within the mid-to-full-size electric sedan segment.
Industry watchers also point to a broader pattern in which VW is accelerating its product cadence while facing stiff competition from both established automakers and newer entrants in China’s fast-changing EV market. The experience with the ID.7 Vizzion underscores the challenge of translating lower list prices into real-market demand when perceived value and feature expectations diverge. (CarNewsChina via CarFans)