Vesta NG Exterior Patent Highlights Timing, Designers, and Upgrades

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The Volga Automobile Plant has secured a patent covering the exterior design of the refreshed Vesta, named Vesta NG. The patent document appeared in the public section of the Federal Institute of Industrial Property database. It is important to note that the patent focuses on the appearance of the base sedan in the Vesta family; a cross sedan is anticipated, and there are expectations for a cross station wagon and a sport sedan variant as well. The official site currently no longer lists the cross sedan in the Vesta lineup.

The patent discloses the designers responsible for the updated Vesta’s exterior concept. Leading the design team is Steve Mattin, the former chief designer for the Lada brand, along with colleagues Drouard Julien Andre Michel, Suslaev Stepan Sergeevich, Markin Vasily Leonidovich, Gubanov Vyacheslav Vladimirovich, and Kurbanov Ilya Daudovich. It is worth recalling that Mattin also led the creation of the original Vesta, which debuted in 2015.

Construction of the updated Vesta (Vesta NG) began in early 2022 at the Lada Izhevsk plant, where an exterior presentation for journalists was held in February. Production activities faced curtailment, and current plans show a shift of assembly from Izhevsk to Tolyatti, with start of production at the new site anticipated in March 2023.

Beyond the exterior, plans for the interior and equipment list indicate substantial updates aligned with the original project goals. The refresh includes features such as a start button, keyless entry, blind-spot monitoring, LED lighting, and a multimedia system featuring a vertical touchscreen reminiscent of a tablet. These enhancements aim to modernize both convenience and safety for the Vesta lineup.

  • The launch of a vending machine integrated into Vesta is projected to occur no earlier than eighteen months from now.
  • Details about the project can be seen in the program Behind the Wheel on RuTube.

In the broader context, the Vesta NG marks a strategic refresh rather than a full redesign. The changes concentrate on delivering a more contemporary silhouette and improved interior ergonomics while leveraging the existing platform. Observers note that the collaboration with a diverse design team signals a push toward a refined, more global appeal for the model family. The patent documentation also reflects a methodical approach to branding and visual language, aligning with modern automotive design trends and customer expectations in the regional markets of North America and beyond.

Industry analysts emphasize the practical implications of the exterior evolution, including aerodynamic refinements and a refreshed stance that may influence perceived value and resale dynamics. While specific performance metrics are not the focal point of the patent, the design shifts underscore a commitment to contemporary aesthetics and user-centric features. The publication of the patent in the official database helps establish a clear record of the design direction and the key contributors behind the Vesta NG concept, supporting both competitive transparency and IP protection for the company’s evolving product family.

As the Vesta NG progresses toward market readiness, potential buyers and enthusiasts may expect continued updates on production timing, configuration options, and feature availability. Observers are encouraged to monitor official communications for confirmations on release windows, feature packages, and how the refreshed exterior and interior will translate into real-world driving experiences. Ongoing coverage of the Vesta family remains relevant for readers who track updates in automotive design, branding strategy, and regional production dynamics. [citation]

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