People need something to ride on, and there are always steps to upgrade vehicles. Car prices remain high as new models roll out and more plans take shape. Because of this, the AUTOSTAT bureau has revisited its market forecast for the current year, updating expectations in light of evolving conditions across North America.
Earlier projections painted a mixed picture. The pessimistic view estimated that 2023 would see about 550,000 new passenger car sales, a decline of roughly 12 percent from previous years. In a more hopeful scenario, the demand could climb to around 780,000 units, marking a gain of about 25 percent. A base scenario suggested mid-range performance near 650,000 cars, reflecting a modest 4 percent increase from the prior period.
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In the latest revised outlook, even under a worst‑case scenario, projected sales rise to 630,000 vehicles, a slight uptick from 2022 by about 0.5 percent. The base forecast envisions roughly 780,000 units, up 25 percent, while the optimistic projection climbs to about 870,000 units, representing a 39 percent increase. Analysts expect no major production halts or supply disruptions in the coming year, though it remains unclear how much domestic manufacturing capacity can be expanded to keep pace with demand across North American markets.
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Note: the market outlook focuses on established and emerging demand drivers, including consumer purchasing power, financing options, and shifts in model mix that influence overall sales and production planning.