The FAW brand in China is moving forward with the refreshed Bestune B70 liftback, aiming for a summer 2024 introduction to the Russian market. The company confirmed this timeline through its official communications, signaling a measured push into a key regional market where compact executive sedans have maintained steady interest. The approach appears designed to capitalize on renewed demand for modernized powertrains and updated styling within a segment that prizes balance between performance, comfort, and value. As the Russian market absorbs changes in import dynamics and consumer preferences, the B70 update seeks to offer a contemporary option with familiar FAW credibility behind it.
In its home market, the updated Bestune B70 debuted in autumn 2023. The model is offered with a 2.0-liter gasoline turbocharged engine delivering 224 horsepower, paired with a six-speed Aisin automatic transmission. The drive remains front-wheel, continuing the configuration that emphasizes efficiency and predictable handling for daily commuting and longer trips. At the time of its presentation, the price stood at 30 thousand yuan, which translated to roughly 1.6 million rubles based on the exchange rate then recorded. This price point situates the B70 in a competitive space where buyers compare feature sets, ride quality, and total ownership costs across several promising Chinese-branded variants entering or expanding within the region.
Visually, the updated B70 carries several exterior refinements that distinguish it from the earlier version. The front fascia now features two-layer headlamps, a more compact radiator grille with horizontal slats, revised bumpers, and an exhaust system with trapezoid-shaped outlets that contribute to a sportier silhouette. Inside, buyers will notice a redesigned instrument cluster and a new gear selector, signaling FAW’s intent to refresh the cabin experience alongside the exterior makeover. These updates aim to improve perceived quality and align the B70 with contemporary design cues popular in global markets while maintaining the model’s value-focused proposition.
Pricing specifics for the Russian market are expected to be announced closer to the start of sales, as distributors finalize localization steps, logistics, and potential trade considerations. Until that moment, stakeholders monitor how fluctuations in currency, duties, and regional incentives could influence the final sticker price and availability. The forthcoming numbers will determine whether the B70 remains an attractive option for customers seeking a well-equipped liftback at a favorable cost of ownership in Russia and neighboring markets.
Earlier reports indicated that the Russian automaker AvtoVAZ filed two additional trademark applications for Ursus and Terum, signaling ongoing brand and product strategy development in the region. This broader activity underscores a dynamic landscape in which domestic and international players pursue new names, models, and branding opportunities to capture consumer interest. A separate industry update noted that Mercedes-Benz has introduced a refreshed G-Class with a notably transparent body presentation, highlighting how premium and near-premium segments are experimenting with bold visual storytelling and new materials to attract attention in a crowded market.