Toyota is reportedly planning to discontinue the Venza crossover in the United States as part of its strategy to introduce a fresh model lineup, with the Crown Signia taking center stage in that plan. This shift is highlighted by motor1.com, which points to the Crown Signia as the next big player in Toyota’s US catalog.
The timing suggested for the Crown Signia’s market debut is the summer of 2024. With that rollout, the Venza would exit the North American market, though it would continue to be available in other regions where it remains popular, such as Japan, where the model is sold under the Harrier nameplate.
The Crown Signia was officially revealed on November 15 and stands out with a hybrid powertrain that blends a 2.5-liter four-cylinder engine with two electric motors. The combined output reaches 243 horsepower, and all-wheel drive is included as part of the standard equipment. This setup emphasizes efficiency alongside strong on-road performance.
Standard equipment for the Crown Signia includes notable technology and comfort features such as 21-inch aluminum wheels, wireless smartphone charging, and expansive digital displays that measure 12.3 inches each. The vehicle also carries a comprehensive safety suite, which includes adaptive cruise control and a lane change assist system, along with premium touches like leather seating and a panoramic roof. These elements showcase Toyota’s push toward a more connected, safer, and more upscale driving experience.
Earlier in the lineup refresh cycle, Toyota introduced a redesigned Camry in a move that aligns with the brand’s broader strategy of integrating hybrid efficiency with modern technology. The Camry update complements the Crown Signia by reinforcing Toyota’s commitment to offering electrified choices across different body styles and segments, ensuring there are compelling options for executives, families, and everyday drivers alike.