Newsrooms and editorial desks gather, process, and write stories with a constant eye on reader interest. They track which topics spark the most conversation and keep a close watch on what captures attention across their audience.
Many tools exist to measure popularity. Rather than detailing every method, this piece highlights the five most-read articles on the Za Rulem site over the past year, showing what readers found most compelling in that period.
5th place (539.5 thousand)
“Technical inspection becomes mandatory.” This piece appeared at a moment of broad curiosity about how the new procedure would unfold. Lawmakers paused the initiative for further consideration, which briefly dimmed its relevance. Still, during its peak interest, readers flocked to the story to understand what changes might come next.
4th place (562.8 thousand)
“The price of the Tank 500 SUV is known – you will be surprised.” Interest in the Tank series rose as circumstances shifted. Readers were drawn to a vehicle described as a potential alternative to the Toyota Land Cruiser 300, with the Tank 500 slated for markets including Russia. The article explored why this model mattered and what its pricing signaled for buyers watching the market.
3rd place (575.3 thousand)
“Cheap cars are being imported to Russia.” Returning to auctions in Japan, Russian buyers began pursuing used cars with attractive prices thanks to currency movements. Interest spanned across various categories, though there was notable demand for higher-end options such as the Toyota Land Cruiser Prado and other expensive models, reflecting a broader trend in affordable import buying.
2nd place (605 thousand)
“In Russia they began to produce a novelty – NIVushka.” The feature covers an electric children’s car with a simple carrier frame. The design nods to the VAZ-2121 Niva SUV, with input from a renowned car designer. The toy is suitable for kids aged 4 to 8, weighing up to 35 kilograms, offering a playful look at how automakers explore kid-sized mobility solutions.
1st place (637.9 thousand)
“Change your oil every 15,000 km? This is what will happen to the engine.” The article challenges standard maintenance intervals by presenting a perspective that more frequent oil changes could benefit engine health. A linked video features a Toyota master technician known as AMD, who explains the potential consequences for engine cylinders when oil changes are deferred beyond recommended schedules. The piece aims to inform readers about everyday maintenance choices and their impact on vehicle longevity.
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