In Russian, the word is pronounced tank. The brand focuses on frame-based SUVs and became independent in 2021, marking a notable shift in its corporate journey. The public introduction has so far highlighted the brand itself, with sales slated to commence in the first half of 2023, most likely in February, according to contemporary industry reports. Experts note that this launch will set a clear path for the lineup and for the brand’s future dealership strategy.
Where could customers buy these vehicles
Initially, the dealer network will operate in nine cities: Moscow, St. Petersburg, Yekaterinburg, Kazan, Kemerovo, Voronezh, Chelyabinsk, Tolyatti, and Nizhny Novgorod. There is broad confidence that the brand has captured significant consumer interest and that the sales network will expand rapidly as demand grows and production scales. In addition to traditional showroom sales, the company plans to offer online purchasing as well, aiming to provide a seamless, hands-on buying experience with a continuously available vehicle pool. Industry observers expect this dual approach to improve access for buyers across the country and to accelerate market penetration in both major urban centers and developing regional markets.
Another distinguishing feature is the planned mobile application with extensive capabilities. This platform is described as a social network for tank owners, complemented by a full-featured magazine with ongoing publications. The ecosystem is designed to foster a sense of community among enthusiasts while delivering practical information about ownership, maintenance, and road readiness for the range of vehicles.
What are the models?
Sales will begin with two models in the lineup. The first is the Tank 300. It shares a design language with the Haval Dargo but differs in construction since the body is supported by a traditional frame rather than being load-bearing. Dimensions are approximately 4760 mm in length, 1970 mm in width, and 1930 mm in height, with a wheelbase around 2750 mm. The vehicle offers a ground clearance of about 224 mm and features a lowered ride height option, cross-axle differential locking, and a transparent hood function to showcase the mechanical layout. An enhanced refueling capability is included, and braking individual wheels allows the electronics to minimize the turning radius, which is beneficial for navigating tight spaces. The model is powered by a new 2.0-liter turbo engine delivering around 220 horsepower. A notable distinction from related crossovers in the same family is the use of a traditional eight-speed automatic transmission instead of a preselective automated gearbox. Options noted for the Tank 300 include adaptive cruise control, interior heating and ventilation, a front-seat massager, premium Nappa leather upholstery, and a sound system with a subwoofer for richer audio quality.
The second model is the larger Tank 500. At 4878 mm in length, it approaches the size of a well-known full-size SUV like the Land Cruiser 300. Its off-road capabilities mirror those of the Tank 300, but the powertrain differs. The Tank 500 features a three-liter V6 supercharged engine producing roughly 299 horsepower and paired with a nine-speed automatic transmission. The large-frame SUV uses retractable steps with an electric drive for easier access. A distinctive interior feature is a touch-sensitive climate control system for rear occupants, along with an active noise suppression system to enhance ride comfort. The configuration reflects a balance between rugged capability and modern conveniences expected in today’s premium SUV segment.
How many models and what about pricing?
Exact pricing will be announced closer to the start of sales. When compared to similar models from established brands, analysts estimate that the Tank 300 could sit around the mid-range of the premium segment, while the Tank 500 is expected to command a higher price point. Based on current industry benchmarks, market observers anticipate a price around four million rubles for the Tank 300 and at least five and a half million rubles for the Tank 500. These projections place the brand squarely in the premium space for frame-based SUVs in the domestic market and reflect the inclusion of advanced features and a higher-end interior finish. As the official figures are released, buyers will gain a clearer view of the value proposition and how it compares to near rivals in terms of performance and luxury appointments.
Voting and engagement
The campaign also invites participation in the Behind the Wheel Grand Prix vote, an effort to identify the year’s most notable car introductions. Participants who complete the survey are entered into a prize draw as a token of appreciation for their time and feedback. The window for participation has been communicated through industry channels, with the active period extending through the early months of the year as the brand gathers insights from potential buyers and enthusiasts alike.