Survey reveals mixed trust in pickup trucks and online car services
A recent study among Russians shows a cautious stance toward pickup trucks and highlights how people approach car purchases. Conducted by a team from Avtostat in collaboration with Za Rulem magazine, the survey explored attitudes toward buying a car and the role of online aggregators in the process.
The findings indicate that 82.4% of participants had never used an auto-aggregator. The leading concern cited was insecurity, cited by 51.6% of respondents. Many Russians prefer to search for and buy a car independently, relying on personal networks, local dealers, and their own judgment rather than digital marketplaces. Additionally, 30.8% of participants had never even heard of such services, while 17.6% view automated matching with interest as favorable. A further 10.4% have already reached out to experts, and 7.2% plan to do so in the near future.
Industry professionals have weighed in on the issue. An automotive specialist notes that distrust around car pickers is understandable. Some pickers may be well informed and use databases to verify vehicle history, while others may not. A strong online presence or glowing customer reviews does not automatically verify credibility. The reality, he says, is that the seller often appears as the same person in both the buyer’s and the seller’s view, which can lead to biased persuasion aimed at moving a vehicle that best serves the seller’s interests.
Experts also point out that many dealerships seek to establish a direct link between buyer and seller to avoid registering the car in the dealer’s name, potentially profiting from the sale. This dynamic raises questions about transparency and ownership history, underscoring the importance of due diligence when considering used vehicles through any intermediary channel.
Additionally, attention has been drawn to the broader market environment. Local automakers have commented on the entry of foreign brands into the Russian market. Some brands have expressed limited interest in local production expansion, paired with aggressive pricing strategies that affect perceived value. Reports note that certain eastern brands entering the market can face shortages of spare parts, creating challenges for workshops in sourcing components for repairs and routine maintenance.
In the midst of these shifts, prospective buyers are reminded of practical maintenance considerations. For example, questions about when to change the transmission oil often arise, highlighting how ongoing vehicle upkeep remains a critical part of ownership and a factor in overall cost of ownership. The conversation around maintenance emphasizes that informed consumer behavior includes understanding service needs, part availability, and the long-term reliability of a vehicle.
Ultimately, the study reflects a marketplace in transition. Whether buyers choose to rely on traditional methods or explore digital tools, the emphasis remains on transparency, credible information, and a clear understanding of vehicle history. As the automotive landscape evolves, drivers expect guidance that helps them make confident, well-informed decisions that align with their priorities and budget.