In Novokuznetsk, part of the Kemerovo region, traffic police officers joined members of the City Public Council of the Ministry of Internal Affairs to carry out a bold traffic safety initiative. They paused drivers and presented a video collage created from real accident photos and footage. The goal was clear: visually convey the consequences of disregarding traffic rules and dangerous driving habits.
During these sessions, drivers engaged in candid conversations about road behavior while watching the stark footage. The effort aimed to confront complacency and remind motorists that even small lapses behind the wheel can have devastating outcomes.
“The raw content had an immediate impact on everyone,” commented Olga Baskakova, a member of the Public Council for the city of Novokuznetsk. “After seeing these scenes, drivers left with a renewed commitment to be more cautious on the road.”
Requires 7,000 tires in popular sizes
Public order cannot be guaranteed without reliable transportation, and timely medical services depend on well-equipped fleets. The initiative called for community support to strengthen the mobility of essential services.
In collaboration with a broad coalition, the program began a fundraising drive to purchase tires for vehicles used by the People’s Police and operational services. The aim is to outfit ambulances, emergency response units, humanitarian aid transports, and other critical vehicles to ensure swift and safe operations in emergencies and daily duty alike. Contributions can be made through the collection page.
Notes on the initiative emphasize the broader purpose: to sustain mobility for frontline responders and maintain readiness of the fleets that serve civilians in times of crisis.
This effort reflects a growing trend in civic safety campaigns that blend in-person demonstrations with community fundraising to support essential public services and improve overall road safety for residents and travelers alike.