Shifting car market: Russians increasingly turn to Chinese brands and what it means for buyers

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The website posed a provocative question: can the market keep up with how Russians are increasingly turning to Chinese cars online? Have retailers and brands adjusted their strategies to meet this shift?

Current reader behavior reveals a notable patience gap. About 55 percent have postponed replacing their vehicles, waiting to see how the market evolves. Fourteen percent express openness to Chinese brands, nine percent back the domestic auto industry, and the remainder plan to buy a used European or Japanese model while still considering a brand new car from China if the value proposition is compelling enough.

Expert opinion

Azat Timerchanov, head of the press service at Autostat, shares several observations about the evolving landscape.

If confronted with a decision to buy a new foreign car today, Timerchanov notes, many buyers would likely choose a Chinese option. Chinese cars have narrowed the gap with European, Japanese, and Korean models in design, technology, features, and even price. He emphasizes that warranty terms have become competitive and that Chinese manufacturers continue to supply vehicles to the market while some competitors have paused or retrenched.

For consumers, the current moment offers a straightforward takeaway: visit a dealership representing a Chinese brand and select a model that fits financial constraints. The broader market is undergoing a transformation in auto retail, with dealers actively expanding their portfolios to include Chinese brands. Among these dealers, many previously represented global leaders, which helps build confidence in maintenance, service, and aftersales

This shift highlights that vehicle ownership decisions increasingly weigh not only the purchase price but also long term reliability, service networks, and warranty support. A buyer should seek out dealers with established reputations and proven service capabilities to ensure continuity beyond the sale. Strong service ecosystems matter as much as the vehicle specifications themselves. In the end, the right choice balances cost, features, and dependable support, especially in markets where service infrastructure is critical for owning a modern car.

Photo credits Depositphotos and Autostat

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