In September, four brands adjusted their car prices. Two manufacturers increased prices while two reduced them. The changes reflect a mix of market dynamics, cost pressures, and government programs that influence consumer decisions across North America. Analysts note that these moves often signal expectations for demand and supply shifts in the near term.
On the positive side for buyers, the Haval H9 SUV became more affordable, landing near 500 thousand rubles. This places it at roughly 10.4 to 10.9 percent of its listed price, a meaningful drop for potential buyers weighing options in this segment. The Jolion crossover also saw a price decrease, with reductions ranging from 150 thousand to 280 thousand rubles depending on the configuration. That translates to a 5.6 to 12.8 percent cut from prior pricing. More importantly, the lower price opens the door to financing through government or state-supported loan programs that are designed to ease access for qualified buyers. In markets like Canada and the United States, similar programs can influence purchasing decisions when a vehicle becomes eligible for favorable financing and subsidies, creating a compelling case for early adoption in the quarter. [Source: market reports and official notices]
Another brand that trimmed prices is Great Wall. Its Wingle 7 pickup is now about 6.7 percent cheaper, a reduction of roughly 200 thousand rubles in the sticker price. During the first half of September, both Haval and Great Wall cut prices on select models, including the Haval F7 and F7x crossovers and the Great Wall Poer pickup, signaling a broader push to reposition value while maintaining margins. Observers suggest these adjustments are part of a broader strategy to attract more fleet and retail buyers amid shifting demand curves and competitive pressure in the mid-size SUV and pickup segments. [Source: regional automotive press]
Turning to price increases in September, AVTOVAZ raised prices for certain trim levels of models such as the Granta and Niva Legend, according to industry trackers. The lift in pricing aligns with broader manufacturing cost pressures and model updates that can affect resale value and total cost of ownership. Meanwhile, another major maker, the Chinese automaker Changan, increased prices on the CS35PLUS and CS55 crossovers by 30 thousand rubles, a rise of about 1.3 to 3.1 percent, and the UNI-K crossover by 100 thousand rubles. These moves illustrate how model upgrades, material costs, and currency dynamics can feed into sticker prices across regions that share exposure to global supply chains. [Source: company disclosures and market analytics]