Recent measures echo the EU approach, which set a price threshold at 50,000 euros. Japan has announced a restriction that takes effect on April 5, 2022, targeting not only cars priced above 6 million yen but also car kits exceeding 2 million yen or 1.4 million rubles for engines and chassis. These thresholds are not always clear whether they refer to ex works prices, customs declarations, or dealer costs, leading to some ambiguity in enforcement and market response.
The result is a broader ban than merely excluding certain models. It covers high trim levels as well, with examples such as the Mitsubishi Pajero Sport, listed in Russia at prices up to around 6.13 million rubles. The prohibition extends to specific models from Toyota, including the Land Cruiser 300, Alphard, and Hiace, which narrows the spectrum of premium options available to Russian buyers.
As a consequence, far more brands shift toward the middle and lower price tiers. Among premium labels, only select Chinese brands remain active in the Russian market. Exeed, which is part of the Chery group, along with Haval and Geely with the Tugella, continue to offer crossovers and sedans. Genesis, the South Korean brand, has also maintained its presence in the lineup through a limited selection.
Market watchers note that brand strategies are evolving under these restrictions. While some lines stay intact in parts of the distribution network, others face adjustments in pricing, inventory, and model availability. The broader effect is a reconfiguration of the premium segment, pushing buyers toward more affordable or locally produced alternatives and prompting manufacturers to reassess regional strategies and channel partners. Attribution: official regulatory releases and market analysis summaries from regional authorities and automotive associations.