Russia’s new-car pricing through parallel imports tied to foreign exchange rates
The pricing of vehicles entering Russia via parallel imports continues to track the dollar and euro exchange rates, with little reason to expect a downturn in the near term. This observation comes from Vladimir Zhelobov, who leads the procurement division for the corporate groups Avtodom and Avtospettsentr. His assessment reflects the broader market dynamics tied to currency movements and logistical challenges that influence import costs.
According to Zhelobov, there are currently no signs that the cost of new cars will ease. As the ruble weakens against the U.S. dollar and the euro, the final price tag on imported vehicles climbs accordingly. This relationship between currency values and automobile pricing remains a central factor shaping consumer and dealer expectations in the current market environment.
Beyond exchange rates, Zhelobov noted that the expense of delivering vehicles into Russia also plays a crucial role in price formation. As import costs rise, some players in the market may reorient their business strategies. This could mean shifting toward partnerships with Chinese brands that are not yet represented in the country or increasing the purchase of second‑hand vehicles within domestic markets. The potential reallocation of business lines underscores the adaptability required in a volatile import landscape.
Market analysts also highlighted a notable jump in the cost of used cars for Russian buyers during a recent period, with a pronounced year‑over‑year increase reported. This shift mirrors broader supply constraints and demand pressures that typically accompany currency fluctuations and import difficulties in the automotive sector.
Earlier industry notes indicated a dip in demand for certain electric vehicles in Russia, as major manufacturers faced production adjustments. The resulting impact on prices and availability has contributed to a broader conversation about the future mix of new versus used vehicles, and how brands respond to evolving retail conditions in a challenging environment for imports.
In this context, observers emphasize the importance of considering both macroeconomic factors and logistical hurdles when evaluating vehicle pricing in Russia. Currency movements, import pacing, and brand strategy all interact to shape the cost and availability of cars sold through parallel import channels. Consumers and dealers alike must navigate a landscape where prices respond dynamically to global financial cues, local market conditions, and corporate procurement decisions that collectively determine the true cost of ownership in the near term.