In the first ten months of 2023, the Russian automotive market saw a clear shift in leadership as the Chinese brand Chery topped new-car revenue charts with 268 billion rubles. This figure, reported by Automarketer in a study shared with socialbites.ca, marks a strong performance for a non domestic manufacturer in a market long influenced by local players and global brands alike.
Chery captured about 12.6 percent of Russia’s new-car revenue during January through October 2023, underscoring a rapid rise in brand strength beyond traditional stalwarts. In second place, AvtoVAZ recorded 231.7 billion rubles in revenue for the same period, translating to a 10.6 percent market share. Geely, another Chinese entrant, followed with 281.6 billion rubles in revenue and a roughly 10 percent share, while Haval and Exeed posted 200.9 billion and 142.7 billion rubles, respectively, throughout the period. These figures illustrate a dynamic that sees multiple Chinese brands expanding their footprint within the Russian market alongside established European and domestic players.
Industry analysts estimate the total value of Russia’s new passenger-car market at about 2.2 trillion rubles for the first ten months of 2023. Chinese brands accounted for 55.6 percent of total revenues, European brands for 14.2 percent, and Russian brands for 12.5 percent, highlighting a notable shift toward non domestic brands in a market traditionally led by local and European labels.
Earlier, Moskvich announced the most popular and the least popular model in the domestic lineup, adding another layer to the ongoing market discussion as brands adjust their strategies to attract different customer segments in Russia and neighboring markets. The evolving competitive landscape remains a focal point for manufacturers, dealers, and market observers who track how price, model mix, and aftersales support shape buyer choices in the region (Automarketer).