Russian Passenger Car Market February 2024: Geely Monjaro Leads Revenue

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In February 2024, the Russian passenger car market showed a robust spending pace, with new capacity hitting 328 billion rubles, and a further 240 billion rubles spent by buyers across the prior month. These figures come from Autostat Information and illustrate a market that remained active even as economic conditions continued to evolve.

Within this monthly snapshot, the February financial capacity marked a twelve‑month high, signaling sustained demand in a market that often reacts to macroeconomic shifts. The top earner for the period was the Geely Monjaro crossover, with buyers collectively spending 22.6 billion rubles on February purchases. Dealers moved over 4,800 units of this model in the month, underscoring its strong appeal among Russian consumers and the appeal of its positioning in the mainstream SUV segment.

Close on its heels in revenue was the Haval Jolion, which generated 12.04 billion rubles from around 5,100 units sold. This performance reflects Haval’s efforts to capture share in the compact-SUV market and the ongoing consumer appetite for versatile crossover choices that balance price, features, and practicality.

Another top performer in February was the Lada Granta. AvtoVAZ reported revenue of 12.88 billion rubles from Granta sales during the month, with roughly 13,300 units delivered to customers. The model’s enduring popularity highlights its role as a price‑friendly option in the mid to lower end of the market and its importance to the brand’s overall portfolio strategy.

Looking back, the market narrative included attention to price movements for flagship models, including the Geely Monjaro, whose pricing trajectory over the past year has been a point of interest for analysts and buyers alike. The evolving pricing dynamics are part of a broader discussion about how manufacturers balance affordability with feature sets amid supply and demand fluctuations. Autostat Information has tracked these shifts as part of a broader effort to illuminate consumer behavior and dealer performance in Russia’s automotive sector.

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