In mid-February, three car brands active in the Russian market adjusted their price lists. Market observers note this as part of a broader trend where manufacturers recalibrate pricing in response to demand shifts, regulatory changes, and evolving supply chains. The data comes from our own price-tracking coverage, which aims to reflect real-time movements across major models and trims.
Chinese automaker Chery announced a price reduction across its entire lineup, with discounts of up to 50,000 rubles. The adjustment includes the recently introduced Tiggo 7 Pro Max, which was launched in Russia not long before these changes. For buyers, the new pricing creates a broader window of opportunity to explore the brand’s compact crossover options without sacrificing equipment or performance. The move appears designed to stimulate volume within a competitive segment where rivals frequently adjust incentives as a response to market conditions.
Haval, another Chinese brand with a growing footprint in Russia, extended earlier discounts to vehicles manufactured in the current year. Depending on the model, the price cuts ranged from 50,000 to 200,000 rubles. In this round, Haval’s catalog in Russia includes the Jolion, Dargo, F7, and the F7x coupe, all of which benefited from the continued price relief. This strategy underscores a persistent emphasis on value delivery, as the brand attempts to attract both new buyers and those considering alternatives within the same segment.
Meanwhile, AvtoVAZ made a notable change by removing the most affordable version of the Lada Granta Cross station wagon from its price lists. The entry-level Granta Cross now starts at 818,900 rubles, marking an increase of 76,600 rubles versus the previously available Classic’22 configuration. The shift signals a recalibration of the model lineup toward newer equipment levels and updated trims, with price positioning reflecting updated features and market expectations. Industry observers suggest this move may influence buyer choices toward other Lada configurations or competing brands that emphasize value in different ways.
In broader context, news about the Russian electric car E-Neva has been circulating, with plans publicly announced for a start in late 2026. The development of E-Neva sits at the intersection of regulatory aims to expand domestic electric mobility and automaker investment in new powertrain technologies. As market participants track this project, comparisons to regional peers highlight ongoing efforts to diversify local offerings and accelerate the transition toward electrification across mass-market segments.