Russian Car Market: June 2023 Price Movements by Model and Trim
In June 2023, the Russian market saw price shifts across two car models and four trim levels, according to an analysis by the marketing firm NAPI based on its review of automakers’ price lists. The study notes that during the month, price increases touched only four trims, including the Moskvich 3e electric car in its Standard configuration. The most pronounced price upticks had already occurred in the spring, with April showing a jump of 60 price points relative to March and May rising by 61 points compared with April, signaling a peak in the early spring period.
The Moskvich 3 crossover in its standard configuration with a gas engine rose by 1 percent, roughly 22 thousand rubles, bringing the vehicle price after the adjustment to 1,992,000 rubles for the manual transmission version and 2,057,000 rubles for the CVT version. The Moskvich electric variant in the same configuration climbed by 2 percent, about 58 thousand rubles, reaching a price of 3,558,000 rubles. These modifications reflect a broader trend of gradual price normalization after a sharper surge earlier in the year, as producers recalibrated pricing in response to market dynamics and currency fluctuations, while consumer demand and supply chain considerations continued to influence pricing discipline on a trim by trim basis.
Additionally in June, the Exeed LX crossover in the Premium Plus variant experienced a 1 percent increase, placing the new price at 3,790,000 rubles, up by 40 thousand rubles from the previous level. This adjustment underscores how premium trims remained resilient to shifts in overall market pricing, maintaining relatively steady valuation even as volumes and incentives fluctuated in other segments.
To contextualize these changes, industry observers note that the Russian market has faced a complex mix of regulatory shifts, import constraints, and evolving consumer expectations. The June price movements occurred after a period of heightened attention to the affordability and availability of both domestic and imported models, with makers balancing sticker prices against potential incentives, currency risks, and domestic demand cycles. The cadence of price changes in late spring and early summer suggests a cautious, data-driven approach by manufacturers as they monitored sales performance across popular trims and adjusted margins accordingly.
Market participants and analysts also highlight the role of electrified models in shaping the pricing narrative. The Moskvich 3e, positioned in Standard equipment among the electric offerings, illustrates the ongoing transition toward electrified mobility in the region. Even as traditional gasoline variants remain a substantial portion of the portfolio, electric variants are increasingly used to diversify a brand’s lineup and appeal to a broader buyer base. Observers stress that price sensitivity among buyers of electric vehicles in Russia continues to respond to broader macroeconomic signals, including energy prices, government incentives, and the evolving charging infrastructure landscape. In this frame, the observed June increments appear less about catching up with earlier losses and more about consolidating a sustainable pricing strategy across multiple powertrains and configurations.
The timing of the June shifts is also noted in relation to the market’s broader narrative. The day before, Jetour announced the entry of two new models into the Russian market, signaling ongoing competition and expansion within the segment. This development, alongside the previous discussion of Moskvich and Exeed pricing, adds to a picture of a dynamic market where brands are actively calibrating their local strategies in response to competitive pressure and consumer appetite for newer generations of crossovers and electric vehicles. These moves underscore how pricing is embedded within a broader competitive and regulatory landscape rather than standing alone as an isolated metric.
Earlier discussions about the market included coverage of other notable players, such as KingKong, a Chinese pickup that received attention for its size and value proposition within Russia. The convergence of new entrants, price adjustments, and evolving product offerings paints a landscape where buyers and sellers alike must navigate a variety of options, incentives, and tradeoffs as they pursue favorable ownership terms in a shifting market. This synthesis of price action, model variety, and brand strategy provides readers with a clearer sense of how the Russian automotive market is balancing affordability with feature-rich configurations in the mid-2023 period, while still adapting to ongoing macroeconomic developments and consumer expectations. The information presented here reflects market analyses conducted by NAPI, incorporating price-list data and industry insights from the period just before and during June. (NAPI analysis)