During the first nine months of 2024, the Russian market recorded 99 Rolls-Royce automobiles sold, marking a 39 percent increase from the same period a year earlier. Industry figures show a shift in ultra-luxury buyer activity, with demand steadier as wealth indicators remained supportive in segments of the market that crave exclusivity. The numbers reflect a niche but persistent trend in the premium segment, signaling that buyers continued to invest in high-end mobility despite broader economic headwinds.
The Cullinan SUV topped the model mix with 59 units sold, up 27 percent year over year. The all-electric Specter followed with 22 deliveries, illustrating a cautious push toward electrified luxury within the brand’s portfolio. The Ghost took third place with 12 units, matching the tally posted in the previous year. The Phantom limousine completed the official tranche with six sales in the nine-month window, underscoring the enduring appeal of the brand’s flagship sedan in Russia.
In the broader weekly market reflections, the best-selling car in late October into early November was the Lada Granta, moving about 3.5 thousand copies. While Rolls-Royce operates in a very different stratum, the contrast highlights the split in Russia’s auto landscape between mass-market volume and ultra-luxury purchases.
Turning to the broader ranking of the top ten passenger cars, the list included Lada Vesta with around 2,000 units, Haval Jolion with about 1,200, and models such as Lada Niva Legend and Chery Tiggo 7 Pro Max. Also appearing in the top ten were Lada Niva Travel, Chery Tiggo 4 Pro, Lada Largus, Geely Monjaro and Haval M6. Individual model sales in this segment ranged from roughly 630 to 960 copies, with the combined total reaching about 27,200 passenger cars sold in the reference week. Data compilation from market trackers shows a persistent churn in which brands compete for a tiny slice of the domestic market while mainstream models drive overall volume.
Additionally, industry updates indicated that imports of foreign-made cars into Russia rose by a record rate, rising around 45 percent year over year. These trends point to ongoing adjustments in the Russian automotive landscape as consumer preferences shift and supply chains adapt to evolving conditions.