The American automaker Rivian has shared new footage of the upcoming R2 SUV, signaling its place as the third model in the brand’s lineup. Sources familiar with the release confirm this development, with Motor1 noting the reveal highlights and design cues that will define the R2 in the growing electric SUV segment.
From the clip, the R2 appears to feature a continuous LED light strip across the full width of the front fascia and stadium-style headlights, a look that aims to make the vehicle instantly recognizable on the road. Early visuals suggest a bold front bumper, pronounced fender flares, and a generous ride height. While official technical specifications have not yet been published, the visual language points to Rivian emphasizing rugged capability alongside modern efficiency.
In the United States, Rivian faces strong competition in the mid‑size electric SUV space. The segment includes established players such as the Tesla Model Y, the Kia EV6, the Ford Mustang Mach-E, and the Hyundai Ioniq 5, all of which have carved out significant market share with a mix of performance, range, and value. Analysts and prospective buyers will be watching closely how the R2 positions itself in price, range, and charging performance as production ramps up.
The anticipated premiere occurred in early 2024, and market timing remains a focal point as Rivian outlines pricing that is expected to begin near the mid‑range level for compact to mid‑sized electric SUVs. At launch, the price implications and potential incentives will influence both consumer interest and competitive dynamics across North American showrooms and online configurators.
Separately, industry insiders have reported that Li Auto has released the first official image of the L6 crossover, positioning it as the most affordable option in Li Auto’s current lineup. Market introduction for the Li Auto L6 in China was expected for spring 2024, with pricing discussed around the 200,000 yuan range, underscoring Li Auto’s strategy to broaden access to its electrified SUV offerings. This development is part of a broader trend toward lower-cost, higher-value EV crossovers in major markets. Attribution: Motor1 and other industry trackers.
Earlier chatter noted that the Geely Okavango compact crossover had begun sales in Russia, illustrating how global automakers are deploying electric and hybrid variants alongside traditional models to extend their footprint in diverse markets. This broader context shows how Rivian’s R2, Li Auto’s L6, and Geely’s regional introductions fit into a multi‑brand strategy across the North American and global regions. Attribution: regional market coverage