The program is slated to return on August 19, according to the portal. The show’s format will see some updates, and a new face will join the lineup. British hip-hop artist Lady Lesher will take the role previously held by the former Xzibit presenter, stepping in as the program’s front person. The production plans to bring the audience into a fresh vibe, with the focus on car customization and tuning. The setting has shifted to Wrench Studios’ tuning studio, a space that previously operated as a customs office on the West Coast.
The series is produced by MTV’s UK division, ensuring a distinct UK production touch while aiming for broad international appeal. For global accessibility, the releases are also available on YouTube for internet audiences around the world.
As part of the official communication, a trailer has been released by the show’s makers. The preview makes it clear that the early episode will showcase the reviving of two iconic machines: a 1996 Volkswagen Beetle and a 1992 Mitsubishi GTO. The format hints at reviving other classic models in future installments, tapping into nostalgia while highlighting modern tuning culture.
The original run of the program, which captured a massive global following, bore the title Pimp My Ride. It aired on MTV from 2004 through 2007, marking a notable era in car customization television and influencing a generation of gearheads and automotive enthusiasts. The modern revival appears to honor that legacy while bringing contemporary sensibilities to the screen.
Driving discussions and related moments can be found in various channels, including messaging apps such as Viber, where the term Driving has appeared in posts and conversations. This points to ongoing cross-platform engagement around the show and its themes of automotive culture, style, and personal expression.
Photo and video material related to the show is distributed through YouTube, aligning with current consumption habits and the emphasis on video-first storytelling in the automotive entertainment space. The presence on a familiar video platform helps attract viewers who prefer streaming clips, trailers, and episode highlights that capture the transformation journeys of vehicles and the personalities behind the builds. (attribution: MTV UK, YouTube)