Correspondents for a major regional outlet visited multiple car salons of the brand during the first three days of official sales, noting a clear popularity among customers for models with traditional internal combustion engines. These versions are typically the most accessible, with prices around 1.97 million rubles in nearly every showroom. The range mirrors the brand’s emphasis on value and practical performance, appealing to buyers who want dependable transport without premium add-ons.
A buyer from Nizhny Novgorod observed that participation in a state program offering favorable car loans would influence his decision, but he found the electric variant to be priced at roughly 3.5 million rubles, describing the cost as markedly high for his budget and expectations of electric options in the market. The contrast highlights how subsidies and incentives can shift buyer interest between propulsion choices and perceived total ownership costs.
Dealership teams report early demand from taxi fleets, with pre-orders already in motion. Taxi operators tend to replace fleets on a cycle of several years, creating recurring demand channels for robust, cost-efficient sedans and commercial models that meet service requirements while managing maintenance expenses.
In different market centers, sales activity has taken varied trajectories. For instance, in Yekaterinburg the premiere occurred in February, and some Urals residents moved quickly to secure cars with a premium configuration through online channels, even before the public launch on the ground. This included exclusive black variants with special specifications that conveyed a higher price and a sense of exclusivity.
In Kazan, buyers reacted with mixed enthusiasm to the new model. The price point sparked questions about value, and some customers compared the offering to similar options available cheaper in other regions, noting the local price premium and seeking clarity on why the model cost more here.
Video content about the vehicle can be found on the platform YouTube, where potential buyers and enthusiasts alike discuss impressions and share walkthroughs of the model features and build quality. The broader context of these discussions helps explain consumer expectations and the way information is consumed in the marketplace.
Source attributions: Rossiya Gazeta.