Niva Travel Classic’22 Adds a New Offer and Color Surcharge Details
Recently, Lada dealerships introduced a refreshed configuration for the Niva Travel SUV under the new anti crisis package labeled Classic’22. This change brought a full update to the model’s price list, and the recommended minimum price, when paired with the government concessional loan program, looks notably appealing, coming in under 800 thousand rubles.
Beyond the price adjustment, the color surcharge for the Niva Travel also shifted. Previously, choosing any color beyond white added 6 thousand rubles. The current policy adds 12 thousand rubles for any color other than white. It is important to note that several paint manufacturers have exited Russia following sanctions, affecting available options.
Within the Niva Travel color lineup, four metallic enamels now carry an extra charge. The shades are Amazonia, a grey-blue-green; Techno, a silver-grey; Borneo, a silver-dark grey; and Snow Queen, a light-silver finish. The sole color that does not incur any extra cost is Iceberg, a bright white finish.
- Early this week, officials clarified the minimum payable amount for a white vehicle not using the state program.
- The publication Driving is now accessible on RuTube.
Industry observers point to how these updates affect consumer decisions. The Classic’22 package aims to provide a more affordable entry point for customers who want modern features without a heavy financial burden. The color policy adds a straightforward decision layer for those who prefer white and a guaranteed premium for the metallic options. The shift reflects broader market dynamics as suppliers adjust to sanctions and the domestic automotive ecosystem adapts to changing material availability. Evaluating price sensitivity alongside color preference helps buyers weigh the monthly loan implications and overall ownership costs. The practical takeaway is that buyers can secure a practical, well-equipped Niva Travel at a price that competes with similar compact SUVs in the segment, especially when state support is leveraged. [Source: Lada press release, automotive market brief]