Nissan is intensifying its plan to electrify its lineup, building on the 2021 Ambition 2030 roadmap. That earlier vision set a bold target: roll out 23 hybrid models and 15 fully electric vehicles by the end of the decade. The renewed strategy, however, emphasizes tailoring product launches to the specific needs of individual markets, with the aim of strengthening global competitiveness.
Today, Nissan targets introducing at least 19 new electric vehicles and 27 new hybrid models by 2030. The company expects electrified vehicles to become a core part of its portfolio across key regions, aligning with shifting consumer preferences and regulatory landscapes.
In Europe, the company envisions electrified models accounting for up to 98% of its sales by 2026, underscoring a rapid transition toward battery-powered mobility on the continent.
In China, where demand for electric vehicles is surging, Nissan anticipates a more measured path to market success. Projections show that around 35% of sales in 2026 will be hybrids and electrics combined, slightly below previous forecasts that pointed to a 40% mix. Nevertheless, Nissan plans to release a dedicated electric model for the Chinese market in 2024, signaling continued commitment to the world’s largest auto arena.
Earlier this year, Nissan joined forces with Renault and Mitsubishi to invest a combined $25 billion toward jointly developing and producing more than 35 new electric vehicles by 2030. A core element of this cooperative effort is common platform sharing. Approximately 90% of these upcoming models will be built on five shared architectures: CMF-AEV, KEI-EV, LCV-EV, CMF-EV, and CMF-BEV. By coordinating development and procurement, the alliance aims to bring battery costs down by about 50% by 2026 and around 65% by 2028, supporting broader affordability and faster time-to-market for new electrified offerings.
Industry observers note that this strategy reflects a broader trend toward platform consolidation and regional adaptation in the global EV race. Nissan’s approach seeks to balance aggressive electrification with the realities of regional demand, charging infrastructure, and consumer readiness. Through coordinated investments and shared engineering, Nissan and its partners aim to accelerate the rollout of a diversified electrified lineup while driving down costs across the supply chain.