Dongfeng to Launch Nammi, a New Electric Car Brand, with the Nammi 01 as Its First Model
Dongfeng Motor Corporation, a major Chinese automaker, is preparing to roll out a new electric vehicle brand named Nammi. The official launch is scheduled for November, and the news has emerged from car industry observers and automotive news outlets in the region.
The Nammi lineup will focus on compact electric vehicles designed for urban and suburban use. The inaugural model, named Nammi 01, is described as a five‑seat hatchback with front‑wheel drive. Under its sculpted hood sits a 163‑horsepower electric motor, tuned for efficient city and highway driving. The design emphasizes modern convenience and a premium feel, with features such as retractable door handles and a two‑spoke steering wheel. A widescreen infotainment system is slated to anchor the interior experience, complemented by a wireless smartphone charger for clutter‑free charging on the go. The exterior is marked by LED lighting and 17‑inch wheels, with a distinctive white painted roof that adds a clean, contemporary tone to the vehicle’s profile.
Power and range are a central part of Nammi 01’s appeal. The traction battery is planned to have a capacity of 53 kWh, which is expected to support a driving range of up to 400 kilometers on a single charge under typical usage conditions. While detailed specifications and performance figures will be fully disclosed at the November presentation, early information suggests a balance of practicality, efficiency, and a compact footprint suitable for urban driving. TheNammi 01 project reflects Dongfeng’s intent to diversify its electric vehicle offerings and appeal to buyers seeking a compact, feature‑rich hatchback with modern connectivity in markets across North America and beyond.
Industry observers note that Dongfeng’s approach with Nammi aligns with broader automaker strategies to broaden the portfolio of affordable, well‑equipped EVs. The Nammi initiative appears poised to compete in segments where customers expect solid value, strong warranty support, and a connected cabin experience. As automakers around the world, including established brands, continue to explore electrified urban mobility, the Nammi project adds another option for consumers who want a practical, well‑rounded electric hatchback.
In related news, a separate development in the electric vehicle landscape has involved the unveiling of the Vision Neue Klasse concept by BMW. This concept has sparked discussion about the direction of compact EV design and the integration of advanced technologies in the compact segment. The two brands, while operating in different markets and at different scales, contribute to a broader conversation about how traditional automakers are adapting to a fast‑changing, electrified future.